A joint program from Techizen × PIT-UN
PIT Product Assessment Lab
Internal · v0.2

Brand kit

The wordmark is the mark. Click any block to copy.

Wordmark

Lockup

Imprint

PPAL
PPAL
PPAL

Taglines

Boilerplate copy

Voice & tone

Sober

We speak like a testing lab. Claims are specific. Verbs are concrete (assess, identify, certify). No hype.

Public-spirited

We frame technology in terms of who it touches. We name the public good and the public risk by name.

Confident, never cute

PPAL is academic in lineage and serious in stakes. Wit is welcome; jokes about harm are not.

Do · Don't

Do
  • — Set the wordmark in Fraunces italic, tracking unchanged.
  • — Use the imprint "PPAL" for favicons and tight badges only.
  • — Pair the wordmark with the partnership credit in formal contexts.
  • — Always credit both Techizen and PIT-UN on first mention.
Don't
  • — Don't set the wordmark roman; the italic is the mark.
  • — Don't enclose the wordmark in a seal, badge, ribbon, or pill.
  • — Don't recolor outside Ink, Paper, Seal, or Parchment.
  • — Don't use the word "certified" outside the formal warranty context.

Contacts

  • Prof. Latanya Sweeney
    Founder, Techizen · Harvard University
  • Andreen Soley
    Director · Public Interest Technology University Network